The singer won five awards, including Top Album and Top Artist, and premiered the music video for her new single “Send Me Love (To Your New Lover),” from her album 25.ĭirected by Patrick Daughters, whose videography includes visually striking clips for the Yeah Yeah Yeahs’s “Maps” and Feist’s “1234,” the video is deceptively simple in concept, but a kaleidoscopic feast for the eyes, layering several takes of Adele atop of one another as she twirls around in a floor-length floral dress.
But the night belonged to Adele, who wasn’t even there. Madonna sang a duet with Stevie Wonder as part of her touching tribute to Prince, Kesha performed a stunning cover of Bob Dylan’s “It Ain’t Me Babe,” and Britney Spears stripped and lip-synched her way through 10 songs at last night’s Billboard Music Awards. Can you believe it? Lost all of my inhibitions. And you’ll not believe it, but I’m dancing in it.
Adele told the crowd at a concert in Stockholm, in April, “ we’ve got a really cool video, we did it on Monday. Yes, this is the 27-year-old as we have not quite seen her before. Way back when Adele’s third album, 25, was released in November, we noted one song in particular that we predicted would become the “breakout track”: the Max Martin collaboration “Send My Love (To Your New Lover).” Now, about half a year later, it is finally time to see if we were right, as the song is getting its due, with a proper single release, following lead single “Hello” and second single “When We Were Young” (the latter never received a music video, as Adele said during a concert that she wasn’t able to come up with a clip that felt quite right).īut tonight, during the Billboard Music Awards, we’ve been gifted with a video for “Send My Love,” in which Adele, uncharacteristically, busts a move.
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